Fast Track Recruiting
Industry
Sports
Location
New York, USA
The Case
The Fast Track Recruiting project started with a request to add a course to their website. The page was on Squarespace 7.0, which meant that an upgrade to 7.1 was required to add the course. After making a design audit for the page, they hired me to do a complete custom redesign of the entire website.
The Solution
I focused on making the visitor journey as logical as possible in order to transform visitors to clients. I rearranged the main menu and sorted pages in a new way. Design wise, I went from very long pages with big images on white background to a darker profile that requires less scrolling.