ScriptE Systems
Industry
Software Sales & Developent
Location
New Jersey, USA
The Case
ScriptE Systems was a huge project that included building a new website as well as taking inventory of and making sense of the brand assets for their different apps. Their old website was in need of a big overhaul in user experience and interface, it lacked coherence and had technical issues. The client also found the Weebly builder difficult to use. Additionally, there was dire need for a refurb on their brand assets.
The Solution
Branding
I worked with their current brand assets as a starting point, and added more colors to their profile in order to both create continuity and differentiation between their apps
Website
With this brand new build, I focused on making things make sense to the customers. I created consistency by putting products, training, demo and support into their own respective categories and included more calls to action.
The client needed to keep their current sales funnels in the Apple App Store and on PayPal, so we used buttons in order to stick to the style of the new website. Moreover, I set up a system to manage techsupport and book training sessions.
All in all a huge overhaul that not only meant a brand new, modern looking website, but also improved the workflow within the company and made the client’s life easier.